From Brick: A Monthly Record of the World’s Progress in Clayworking, January, 1910:
TOO BAD! TOO BAD!
On September 1st the large 3-story concrete construction, beer-storage building of the Haunstein Brewing Co., New Ulm, Minn., collapsed. There were some narrow escapes, but no one was killed.
The saddest part of the story, however, was in the destruction of about 2,000 barrels of beer contained in the vats. Think of it! $12,000 worth of good beer gone to waste just because the owners of the building were foolish enough to experiment with such an unsafe form of construction. The building was largely of reinforced concrete, 24-inch concrete beams being used.
This is only another example of the undependability of concrete for such construction work.
Too bad nobody told Kallmann McKinnell & Knowles.